For the Culture, Where Strength Meets Community

More Than a Gym—It’s a Lifestyle. Join the Culture in Palm Desert, CA

At For the Culture, fitness isn’t just about lifting weights; it’s about belonging to something bigger.

Located in the heart of Palm Desert, CA, our 24-hour fitness community was built to inspire movement, confidence, and unity. Whether you’re here to train hard, connect with like-minded people, or simply find a place that feels like home, you’ll find it all right here.

We believe that a great gym isn’t defined by walls or equipment; it’s defined by energy. From the moment you walk through our doors, you’ll feel the rhythm of progress, empowerment, and culture.

Call 760-895-5928 today to take your first step toward joining a fitness family that celebrates strength, purpose, and connection.

Gym interior with black lockers, wooden paneling, and a mural.

Why Choose for the Culture

Gym with treadmills and elliptical machines, set against a white brick wall and under metallic ceiling.

A Space Built for Everybody

For the Culture was founded on a simple but powerful idea: everyone deserves a place to grow—physically, mentally, and emotionally. Our community thrives on diversity, inclusivity, and encouragement. No matter your fitness level or background, there’s a spot for you here.


We’re not your average gym with cold lights and endless mirrors. We’re a movement, a safe and energetic space where real people work toward real goals. Every trainer, member, and guest contributes to our atmosphere of motivation and accountability.
Gym interior with exercise equipment on a rubber floor; wooden accent wall.

24/7 Access for Real-Life Schedules

We know that life doesn’t stop after 5 PM. That’s why our facility is open 24 hours a day, 7 days a week. Whether you’re an early riser, a night owl, or somewhere in between, you’ll always have a place to train when it fits your schedule.
Weightlifting bench with barbell in a gym.

Real Coaches, Real Guidance

Our certified trainers aren’t just here to count reps; they’re here to help you transform your life. Each coach brings a unique background in strength training, nutrition, and motivation. You’ll get more than just a workout; you’ll gain partners in your personal fitness journey.

Our Services

When you join For the Culture, you’re gaining access to a full range of membership and training options designed to help you succeed your way.

Our Core Services Include:

Day Passes – Try out the gym for 24 hours and experience the energy firsthand.

Weekly Passes – Great for travelers or short-term training commitments.

Monthly Memberships – Full 24/7 access for consistent progress.

6-Month Prepaid Memberships – Save while committing to long-term results.

Annual Memberships—The best value for members who are ready to commit to the lifestyle.

Personal Training Programs – Tailored sessions to build strength, endurance, and confidence.

Free Consultation & First Training Session – Every new member starts with a personalized introduction to fitness success.

Online coaching and Nutrition – Personalized online fitness coaching, paired with custom nutrition plans.

Body Building Prep – Expert guided body building prep; designed to maximize muscle, conditioning, and

stage-ready confidence

Each plan is designed for flexibility and impact, so whether you’re new to the gym scene or a seasoned athlete, you’ll find something that fits your goals.

Gym interior with weight machines, benches, and dumbbell racks. Dark flooring, light walls, and a large mirror.

A Culture of Motivation and Belonging

At For the Culture, we don’t just work out; we lift each other up. Our members often say what keeps them coming back isn’t just the equipment; it’s the energy, the camaraderie, and the positive atmosphere.

Every visit brings new connections and new milestones. From early morning strength sessions to late-night cardio, the community energy is electric. You’ll see familiar faces, hear words of encouragement, and know that you’re surrounded by people who want you to win, inside and outside the gym.

Meet the Vision

Behind the Gym

The gym’s founder, Endria Nicole, Theron, and Jeremy built For the Culture to break barriers and bring people together through fitness. Her vision was to create a place where every person—regardless of background—could find empowerment through movement.

Under her leadership, the gym has become a space where people discover their strength, build friendships, and redefine what it means to live a healthy, confident life.

Woman in a gym doing a side lunge with a medicine ball. The gym is bright and has weight equipment.
Woman in a black sports bra looks away in a gym, with weights on a rack in the background.

Join the Movement Today

You deserve more than just a workout; you deserve a place where your energy matters.

Visit us at 74804 Joni Dr, Suite 12A, Palm Desert, CA, and experience a gym that feels like home. Whether you’re here for personal training, open workouts, or to join a powerful community of driven individuals, For the Culture is where your next chapter begins.

At For the Culture, we don’t just represent the culture—we are the culture.

Endria and Theron are the best trainers in the valley. No matter what phase of life I’m in, they have my back. Who would’ve thought the gym would’ve turned into my family! Love it here, especially since newly remodeled in 2025. Night and day difference!


Madeline C.

Absolutely love this gym! The atmosphere is super motivating, the equipment is always clean and well-maintained, and the staff are friendly and knowledgeable. Everyone’s focused on improving themselves and supporting each other also the trainers genuinely care about your progress! Highly recommend to anyone looking to stay consistent and feel great. 💪


Cindel K.

Really excited for this New gym. I like the privacy and it being smaller. Makes it more intimate as it feels more like a Family. Then it being a gym bro meet up, They are bringing a new equipment More and more every week. So I’m excited to see where it goes


Sunny g.

Call 760-895-5928 today to get your day pass or start your membership.

Areas We Serve

  • Rancho Mirage, CA
  • Palm Desert, CA
  • La Quinta, CA
  • Indian Wells, CA
  • Indio, CA
  • Coachella, CA
  • Palm Springs, CA
  • Bermuda Dunes, CA
  • Thousand Palms, CA
  • Cathedral City, CA
  • Desert Hot Springs, CA